Building growth engines at the intersection of AI, marketing, and revenue.
15+ years leading global marketing, growth, and field marketing across B2B SaaS and B2C consumer brands - now engineering AI-native workflows that turn demand generation, global events, and pipeline into a predictable, data-driven operating system.
& Marketing
Managed
Scaled
(EMEA, US, APAC)
A rare blend of macro-business strategist and hands-on builder - at the intersection of technology, marketing, and revenue.
AI-Native Marketing Systems
Re-engineering marketing workflows around GenAI (Claude, ChatGPT, Perplexity) to compress execution cycles and scale output.
Growth & Demand Generation
Full-funnel growth engines across PLG and SLG models - paid, organic, lifecycle, and partnerships - built on rigorous attribution.
Brand & Storytelling
Turning complex technical products into category-defining narratives that resonate with enterprise buyers and everyday users alike.
Product-Minded GTM
Partnering with product and engineering teams to translate market signals into roadmap decisions and durable product-market fit.
Field Marketing & Global Events
Global event calendars, executive dinners, and account-based partner motions - built with BD and sales to turn international conferences into qualified meetings and pipeline.
Revenue Ops & Attribution
Cost-per-meeting economics, multi-touch pipeline attribution, and CRM reporting that hold every program - paid, organic, or field - accountable to revenue.
A mix of B2B SaaS and B2C consumer brands across EMEA, the US, and beyond.
Latest writing
AI Training Opt-Out: The New Robots.txt Signal Every CMO Needs to Understand
Learn how the new AI training opt-out signal in robots.txt helps businesses protect proprietary content while maintaining AI search visibility.
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Marketing in the Dead Internet: How CMOs Can Separate Real Buyers from Bot Traffic
More than 53% of web traffic is automated, according to Imperva. Learn how CMOs can filter bot activity, protect advertising budgets, and measure real buyer intent.
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AI Search Is Not Just SEO: The Dual-Horizon GEO Strategy Every CMO Needs
Discover the Dual-Horizon GEO strategy for CMOs. Build AI brand visibility, earn citations, improve technical content, and turn AI discovery into growth.
Read →Let's build something that scales.
Open to strategic marketing & growth leadership conversations.
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